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There are basically two different ways to get traffic on the internet. Pay for traffic or optimize to get free sources of traffic.
There are definitely pros and cons to each method.
Pay Per Click Method
When you pay for traffic, using a service such as Google Adwords, you get instant results. You place your ad and you get traffic. It's that simple. The drawback is that your advertising bill can get VERY costly depending on how much traffic you get from the pay per click service.
The definite positive is you will be able to target very competitive keywords and get lots of traffic. For example, in my campaigns I can directly target keywords such as "web hosting", "web design", "computer repair", etc., etc.
Organic Traffic
The flipside, referred to as organic traffic takes longer to establish. You don't pay per visitor like pay per click so your costs are fixed whether you have 1 visitor or 1,000,000 visitors.
Your traffic will come from less competitive keywords. Unlike the Pay-Per-Click method, your traffic will come from less competitive keywords. For example, for me, some common keywords leading to my site might be "restaurant marketing in florida" or "tips for search engine optimization."
It's important not to underestimate the power of organic traffic. Just because you won't necessarily be able to target high traffic keywords that get millions of impressions, the less competitive keywords will make up for it on VOLUME.
You see, I might only be targeting one word with a pay-per-click campaign, however when receiving organic traffic I may receive hits from 1000s of keywords.
Costs To Consider
Pay per click methods can get very expensive, very fast. It's very easy for an unexperienced person to be overwhelmed and create an unprofitable campaign.
If you can do it yourself, the costs of receiving organic traffic are very little, sometimes it can be done for free. But, (you knew there was a BUT coming, right?), you have to know what you are doing to get maximum results.
There are various methods involved that can take a long time to understand and learn how to implement. And, you're never really done learning because you have to constantly adapt to the changing algorithms of the search engines and what not.
That being said, you may want to consider hiring someone (like Devoted Services!) to do the search engine optimization or pay per click campaigns for you.
We have many years of experience with both pay per click and natural search engine optimization campaigns and can custom fit a need to your company based on your objectives.
We've developed a system to gain rankings and traffic which use several legitimate(and ONLY legitimate) methods to make sure you get the results you need quickly.
If you feel this might help your business, feel free to call us at either 1-866-763-HOST or 727-455-0149, or contact us.
Also, you may want to join our e-mail list as we often give out tips on SEO and how to improve your site. You can sign up by filling out the form in the top right section of this page.
We look forward to earning your business...
Brandon Godfirnon, President
